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WearLIVELY Profile
Overview:
WearLIVELY is a lifestyle brand that blends the best elements of lingerie, activewear, and swimwear to create what they call “Leisurée.” Founded in 2016 by Michelle Cordeiro Grant, a former Victoria’s Secret executive, WearLIVELY aims to inspire women to live life passionately, purposefully, and confidently.
Key Features:
- Product Range:
- Bras: WearLIVELY offers a variety of bra styles, including T-shirt bras, bralettes, push-ups, strapless, and wireless bras. They prioritize comfort and versatility.
- Underwear: The brand provides various options such as bikinis, thongs, and no-show underwear, focusing on comfort and fit.
- Swimwear: Their swim collection includes tops and bottoms that can be mixed and matched, with styles designed for both comfort and style.
- Activewear: WearLIVELY’s activewear is designed for movement and includes leggings, sports bras, and tops that are functional and fashionable.
- Loungewear: The brand also offers a selection of loungewear pieces, including cozy tops and bottoms for relaxed, everyday wear.
- Philosophy and Mission:
- WearLIVELY is built on the idea of community and body positivity. The brand encourages women to embrace their individuality and feel empowered in their own skin.
- The brand promotes a “girl boss” culture, encouraging women to pursue their passions and live life on their own terms.
- Community and Engagement:
- WearLIVELY has cultivated a strong online community known as the “LIVELY Crew,” which engages with the brand through social media and community events.
- The brand frequently collaborates with its community for feedback and inspiration, ensuring their products meet the needs and desires of their customers.
- Sustainability:
- WearLIVELY is committed to sustainability and has introduced eco-friendly products and packaging. They aim to minimize their environmental impact while maintaining their commitment to quality and comfort.
- Direct-to-Consumer Model:
- The brand primarily operates online, offering a direct-to-consumer shopping experience that allows them to keep prices competitive while maintaining high-quality standards.
WearLIVELY continues to grow and innovate within the lingerie and lifestyle space, offering products that cater to modern women who value comfort, style, and empowerment.