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SHEFIT Profile

Overview:
SHEFIT is a women’s athletic apparel brand that specializes in customizable, high-impact sports bras and other activewear. Founded by Sara Moylan in 2013, SHEFIT was created to address the need for sports bras that offer maximum support and adjustability, accommodating a wide range of body types and fitness activities.

Key Features:

  1. Product Range:
  • Sports Bras: SHEFIT’s flagship product is the Ultimate Sports Bra, designed to provide customizable support through adjustable straps and a zip-front closure. The bras are available in a variety of sizes to cater to different body types.
  • Activewear: In addition to sports bras, SHEFIT offers leggings, tops, and other workout apparel designed for comfort and performance.
  1. Innovative Design:
  • Adjustability: The bras feature adjustable straps and bands, allowing for a personalized fit that can be modified based on the level of activity or personal comfort preference.
  • Support and Comfort: Engineered to minimize bounce and provide support for high-impact activities, making them suitable for running, aerobics, and other intense workouts.
  1. Mission and Values:
  • Empowerment: SHEFIT emphasizes empowering women by providing them with apparel that enhances their confidence and performance in physical activities.
  • Inclusivity: The brand focuses on inclusivity, offering a wide range of sizes to ensure that women of all shapes and sizes have access to supportive and comfortable athletic wear.
  1. Community Engagement:
  • Customer Feedback: SHEFIT actively engages with its customer base, using feedback to continuously improve and expand its product offerings.
  • Social Media Presence: The brand has a strong social media presence, fostering a community where customers can share their experiences and connect with each other.
  1. Growth and Recognition:
  • Shark Tank Appearance: SHEFIT gained significant attention after appearing on the television show “Shark Tank,” which helped boost its visibility and market reach.
  • Customer Loyalty: Known for high customer satisfaction, SHEFIT has built a loyal following of women who appreciate the brand’s focus on fit and function.

SHEFIT continues to expand its product line and reach, maintaining its commitment to providing innovative and supportive athletic wear for women.