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bareMinerals Profile
Overview:
bareMinerals is a renowned beauty brand celebrated for pioneering mineral-based makeup. Founded in 1995, it quickly gained popularity for its commitment to natural ingredients and skin-friendly formulas. The brand’s philosophy centers around using clean, pure ingredients that promote healthy skin.
Key Products:
- Original Loose Powder Foundation: Known for its natural, luminous finish, this product is a cult favorite and offers buildable coverage with a broad spectrum SPF.
- Complexion Rescue Tinted Hydrating Gel Cream: A versatile product that combines the benefits of a BB cream, CC cream, and tinted moisturizer with added hydration.
- BarePro Performance Wear Liquid Foundation: Offers long-lasting, full coverage with a natural matte finish.
- Gen Nude Lip Collection: Includes a variety of lipsticks, glosses, and balms in nude shades designed to complement different skin tones.
Commitment to Clean Beauty:
bareMinerals is committed to formulating products without parabens, phthalates, formaldehyde, chemical sunscreens, and other harsh chemicals. The brand emphasizes the use of natural minerals and botanicals to enhance skin health.
Sustainability and Social Responsibility:
The brand focuses on sustainable packaging and ethical sourcing. It also engages in social initiatives, supporting charities and community projects aimed at empowering women.
Availability:
bareMinerals products are available in a wide range of retailers, including department stores, specialty beauty stores, and online platforms.
Parent Company:
bareMinerals is part of Orveon, which also owns other beauty brands. Previously, it was under the Shiseido Group before the formation of Orveon.
bareMinerals continues to innovate in the beauty space, maintaining its reputation as a leader in clean, effective makeup and skincare solutions.